CUSTOMER ANALYTICS MANAGER
At If we give people confidence today to shape their tomorrow. We make sure our customers are correctly insured and feel confident enough to face risks and build for the future. When something happens, we help them rebuild and recover. We are there both at defining moments in their lives and for everyday matters.
Our actions today have a big impact on our customers’ future lives and businesses. Therefore trust is our backbone – we stay true to our promises, we let our actions speak louder than words and we speak up, even in difficult situations.
We are looking for
CUSTOMER ANALYTICS MANAGER
As a Customer Analytics Manager, you will be an essential part of the Digital Sales Team, helping to create and implement digital marketing strategies to drive sales on If Baltic websites.
We will trust you with:
- Deep data analyses about traffic and customer behavior on our Baltic websites;
- Google Analytics setup for full customer journey tracking in web page (including ad-hoc events, bug fixing, and other related tasks);
- Google Tag Manager setup and development (including custom HTML tags);
- Data layer management, specifying needs for IT development;
- Google Optimize A/B testing, generating hypotheses, setting up tests, analyzing and reporting results for future improvements in digital sales strategy;
- Diving into cookie-less world and other data collection topics in the future.
To take this role:
- You have solid knowledge and at least 2 years of experience working with above mentioned digital marketing tools;
- You easily collect and find different data about customer behavior on websites, you know how to get and read Google Analytics data the best;
- You can find and fix related issues to tracking, e.g., URLs, events, goals, calculations, form submits, purchases, e-commerce events, channel grouping, dimensions setup, filtering and segmenting audiences;
- You understand GDPR’s impact on data collection and are interested in cookie-less world topics, e.g., server-side tracking implementation in GA and GTM;
- You are fluent in English language, as we really work in Baltic teams.
Our promise to you:
You will work with professional teams within Baltic level. We will grant you the opportunity to apply your advanced analytics knowledge and experience to make a visible impact on customer experience and digital sales on our web pages. Good work-life balance and supportive environment, additional 7-day winter vacation, and health insurance plus working in hybrid conditions.
To apply please send your CV to by the 8th of May 2022.
Recruitment is organized by Tripod. If you have any questions, please contact +372 5454 8633 / Grete Pikani, Recruitment Consultant.
