Client satisfaction survey helps to understand what the customer perceives as the characteristics of the product or service offered by the organisation and how satisfied they are with it. How important do customers perceive the different aspects of the product or service to be, and which of them are the most important and what should be developed to improve them?
The client satisfaction methodology is developed in collaboration with the customer to map the key aspects of the product or service:
- is the product or service innovative and meets the customer’s growing expectations?
- is the product or service evolving in response to feedback?
- are the people involved in the product or service accessible and easy to use?
- are the staff involved in the product or service competent and their work of high quality?
- the product or service’s recommendation index.